Thursday, September 21, 2006

Acceptance onto CIPR Partnership Scheme

The creation of a research/consultancy business is never something that can be done overnight. Also being away from the industry for a year doesn’t help, however after 18 months Media Evaluation Research is increasing its number of clients and doing more work for its existing client base.

Recently the agency has been accepted on to be Chartered Institute of Public Relations Partnership Scheme, alongside Ipsos MORI, Precise Media and PR Week.

Ann Mealor, Deputy Director General of the CIPR said:

“We are delighted that Media Evaluation Research has joined our Partner Scheme and shown its commitment to the industry and the Institute in this way. Media Evaluation Research is a leader in its field and has contributed to the development of the PR profession. We are very pleased with this association."

Friday, September 15, 2006

Trust and the media

Trust has again cropped onto the agenda with the announcement this morning that the Committee on Standards in Public Life have found that politicians have a lower level of public trust than estate agents.

The realities of these property-price inflated days could have the effect of promoting the profile of estate agent; however politicians receive a public mandate to exercise the plans for which they were elected. It follws that if they do not affect their promises then the public will lose trust in their abilities. Without getting into a discussion about whether manifesto promises have been broken and alternative agendas pursued, it is worth appreciating the role of the media in creating or dashing public profile.

John Lloyd, editor of the Financial Times magazine, spoke in his book ‘What the media are doing to our politics’ about how the media's primary objective was to expose and embarrass. Whether or not you support this somewhat cynical view, it is worth considering that the media is becoming more hostile; something I understand which was supported by research undertaken by Echo Research a few years ago.

We should bear in mind that we are only now emerging from a period of relatively benign political opposition. The Liberals and Conservatives were racked with their own internal crises and it is arguable that the media spotted the opportunity to become the unofficial opposition to the government. The relative merits of this are questionable and with a more efficient opposition now in place so they need to re-establish their role as purveyors of impartiality.