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Evaluating the media: November 2010

PR geekiness - the tools & techniques to gain insights from PR exposure

Monday, November 01, 2010

Adding bones to the fat and muscle that is the internet

It might seem a tall order, but if anyone is up to it IBM is! They recently released their Big Sheets initiative from their innovative jStart group.

I have contacted them for more information on application, perhaps a demo and some idea of costings. I'll blog what I find out.

So what's the motivation to find out more? Big Sheets can sift tera, if not petabytes of data from online and off-line sources. It has its own built in web extraction bot to trawl and an ability to receive plug-in additions to customise source and analysis processes.

In some respects its nothing new. The difference will be the interface, its usability and the lack of necessary knowledge/coding.

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