tag:blogger.com,1999:blog-28087510.post1269661114895643752..comments2023-10-09T09:52:40.580+01:00Comments on Evaluating the media: Measurement Camp updateAnonymoushttp://www.blogger.com/profile/02431099211909015904noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-28087510.post-36426596173762333732008-05-19T19:00:00.000+01:002008-05-19T19:00:00.000+01:00Thank you for your comment. Undoubtedly messages a...Thank you for your comment. Undoubtedly messages are an output and I apologise for not qualify that many of the measures have an application in the measurement of out-takes and outcomes. I honestly did not aim to mislead and having re-read the posting I don't believe that was the way it reads. Many people are feeling their way around this space, learning from what ever sources they can, and any constructive comments are always warmly appreciated.Anonymoushttps://www.blogger.com/profile/02431099211909015904noreply@blogger.comtag:blogger.com,1999:blog-28087510.post-88120437459947942362008-05-19T17:42:00.000+01:002008-05-19T17:42:00.000+01:00I have a problem with your definition of messaging...I have a problem with your definition of messaging as an "output" -- for many organizations, particularly in the non-profit sector, getting the message across IS the desired business outcome. To dismiss it as mere "output" means that you really don't understand the nature of social media. It's a conversation, and if you're good at that conversation it enhances your reputation and your relationships. You might or might not sell something, but you should be able to influence consideration and word of mouth. <BR/>You might consider this: http://kdpaine.blogs.com/themeasurementstandard/2008/03/are-we-engaged.htmlKDPainehttps://www.blogger.com/profile/13999232087393138366noreply@blogger.com