tag:blogger.com,1999:blog-28087510.comments2023-10-09T09:52:40.580+01:00Evaluating the mediaAnonymoushttp://www.blogger.com/profile/02431099211909015904noreply@blogger.comBlogger69125tag:blogger.com,1999:blog-28087510.post-88229444159455421592013-09-09T11:56:37.965+01:002013-09-09T11:56:37.965+01:00Really sorry taken ages to publish. Crappy Blogger...Really sorry taken ages to publish. Crappy Blogger is not notifying me on postings. AVE's too easily fall into the wrong hands and without question have become a cancerous growth on PR. Anonymoushttps://www.blogger.com/profile/02431099211909015904noreply@blogger.comtag:blogger.com,1999:blog-28087510.post-87494024354672933992013-07-31T09:07:54.150+01:002013-07-31T09:07:54.150+01:00In his role as chair of the PR judging panel at Ca...In his role as chair of the PR judging panel at Cannes this year, David Gallagher <a href="http://prweekblog.prweek.com/2013/06/03/notes-from-the-pr-judging-chair-at-this-years-cannes-lions/" rel="nofollow">noted</a>: <br /><br />"too many entrants mistake advertising equivalency value – the estimated value of earned media – as a useful measurement of a result, and some as a result itself."<br /><br />What's slightly shocking to me is that this metric has begun to creep into my own and other marketing disciplines. Even worse, I'm seeing it become the <i>de facto</i> way for some organisations to value their Social Media activity. I've dealt with this elsewhere, but here it's enough to say: <br /><br /><i>If anyone really believed in the AVE model, they'd consider reducing their media spend to reflect the additional value that they're receiving through earned media. That they don't tells you all you need to know about this metric.</i>Mat Morrisonhttps://www.blogger.com/profile/02038404582057221679noreply@blogger.comtag:blogger.com,1999:blog-28087510.post-67069888976413481352012-10-31T17:33:13.860+00:002012-10-31T17:33:13.860+00:00Hi Mat, Sorry delay in replying. I was using Twitt...Hi Mat, Sorry delay in replying. I was using TwitteR to collect and Sentiment (plus other associated) packages to do the Baysian bit. Anonymoushttps://www.blogger.com/profile/02431099211909015904noreply@blogger.comtag:blogger.com,1999:blog-28087510.post-22466949485567672992012-10-22T20:24:49.829+01:002012-10-22T20:24:49.829+01:00Hi Michael,
It was great to read your post about ...Hi Michael,<br /><br />It was great to read your post about R analytics on Twitter data. I recently just started to get my hands dirty on doing similar analysis, after taking a Coursera course about R. You can find a post about my first (simple) attempt of using R to analyze tweets.<br /><br />Cheers,<br />BodongBodonghttp://bodongchen.com/blognoreply@blogger.comtag:blogger.com,1999:blog-28087510.post-48477661193790184942012-10-05T20:17:56.589+01:002012-10-05T20:17:56.589+01:00What packages are you using? And are you normally ...What packages are you using? And are you normally a LaTex person? Mat Morrisonhttps://www.blogger.com/profile/02038404582057221679noreply@blogger.comtag:blogger.com,1999:blog-28087510.post-54606341742724561532011-10-03T16:13:30.057+01:002011-10-03T16:13:30.057+01:00hiya - i picked up this article as we use Brandwat...hiya - i picked up this article as we use Brandwatch to track our own 'Brand' :)<br /><br />if it's ok with you, Georgia will get in touch to get as much feedback as you're prepared to give<br /><br />Many thanks<br />GilesGiles Palmerhttps://www.blogger.com/profile/14687359248020047863noreply@blogger.comtag:blogger.com,1999:blog-28087510.post-8165815302470560752011-08-19T11:02:58.053+01:002011-08-19T11:02:58.053+01:00This is blog which give us well set information a...This is blog which give us well set information about various topics. like tossing a coin is a new topic for me. so i would say As a company that does outsourcing of social media monitoring and analysis, we have compared automated and human analysis, and the results just do not compare.Rohitpalhttps://www.blogger.com/profile/00050219481331027940noreply@blogger.comtag:blogger.com,1999:blog-28087510.post-68261887086168890932011-01-07T23:26:02.502+00:002011-01-07T23:26:02.502+00:00I really like your blog and i really appreciate th...I really like your blog and i really appreciate the excellent quality content you are posting here for free for your online readers. thanks peace claudia.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-28087510.post-35788469027614141002010-08-31T07:41:01.370+01:002010-08-31T07:41:01.370+01:00True. You cannot simply deduct the human element ...True. You cannot simply deduct the human element in something so human as conversation and language which adapts and changes over time. As a company that does outsourcing of social media monitoring and analysis, we have compared automated and human analysis, and the results just do not compare. Automating it is well and good but as it stands, we can't leave the job to computers alone just yet.Infinit-Ohttp://www.infinit-o.comnoreply@blogger.comtag:blogger.com,1999:blog-28087510.post-79199845729077024712010-08-02T14:54:05.197+01:002010-08-02T14:54:05.197+01:00Hi Michael - thanks for the mention. From the podc...Hi Michael - thanks for the mention. From the podcast, I think I said I couldn't suggest any particular platform as they all have different pros and cons and we use multiple tools. I do think social monitoring tools have their benefits, but as you say, overlaying a human element is crucial to accuracy and making sense of the data.<br /><br />Hope that clarifies,<br /><br />MelMel Carsonhttp://www.melcarson.comnoreply@blogger.comtag:blogger.com,1999:blog-28087510.post-12175454488279312602010-06-23T18:51:33.076+01:002010-06-23T18:51:33.076+01:00The graphs and charts on those tools are just a la...The graphs and charts on those tools are just a launchpad for the greater story that will align with measureable objectives. Agree with you...we must go beyond what is cookie cutter and prepare the right visual that will make our case.<br /><br />Lauren Vargas<br />Sr. Community Manager at Radian6<br />@VargasLLauren Vargashttps://www.blogger.com/profile/12300593187512854176noreply@blogger.comtag:blogger.com,1999:blog-28087510.post-10328340210688682132010-02-23T23:33:23.273+00:002010-02-23T23:33:23.273+00:00I've been waiting for Google to enter the mark...I've been waiting for Google to enter the market for ever. If they link the monitoring to google analytics it would be killer. After 3 years of experimenting with different vendors, my firm has just gone back to Google Alerts because nothing else come close in terms of getting close to 100% of the content you need. The best anyone ever gets is about 75%KDPainehttps://www.blogger.com/profile/13999232087393138366noreply@blogger.comtag:blogger.com,1999:blog-28087510.post-77776785407348818352009-08-25T16:34:37.039+01:002009-08-25T16:34:37.039+01:00Computer process is a great aid to analysts, pulli...Computer process is a great aid to analysts, pulling product names, dates and other hard facts, but this needs to be balances with human input which can check quantitative info and add qualitative.cheap computershttp://www.electrocomputerwarehouse.com/noreply@blogger.comtag:blogger.com,1999:blog-28087510.post-26036079199428071972009-07-13T03:16:43.337+01:002009-07-13T03:16:43.337+01:00hi, cant help but comment on your blog description...hi, cant help but comment on your blog description or rather question :)<br /><br />uhm that's depends on what you want to measure right? there's always a way. i made a research during my undergrad on commercial advertisements reflecting the cultural orientation of countries. <br /><br />it was kinda cool actually. you'd notice in individualistic countries most commercials focus on the self and improvements on one's life (something like that i forgot already lol) what i remember well was in that of collectivistic countries, ads are like focusing on being with family communitys friends... :)<br /><br />just a thought. :) cause i come from an educational background and we measure lots of intangible things too. :)Toni Rosehttps://www.blogger.com/profile/04172989602927219169noreply@blogger.comtag:blogger.com,1999:blog-28087510.post-71867989052832888352009-02-22T17:04:00.000+00:002009-02-22T17:04:00.000+00:00Thanks Jenny for putting me right on this and its ...Thanks Jenny for putting me right on this and its really helpful to know the benefits of one provider over another. I think the majority of people in marketing and no least in PR need to know more about these services.Anonymoushttps://www.blogger.com/profile/02431099211909015904noreply@blogger.comtag:blogger.com,1999:blog-28087510.post-68857855391701747112009-02-22T16:58:00.000+00:002009-02-22T16:58:00.000+00:00Hey Michael,Scout Labs does let you "go backward" ...Hey Michael,<BR/>Scout Labs does let you "go backward" -- 3 months back right now, with 6 months of live data coming soon. So that means that you can set up a search, hit go, and you will see sentiment, buzz, share of voice and can read all the social media buzz from the last 3 months, instantly. The only thing that may not be instant is the per-post sentiment scoring. That MAY take up to 24 hours for us to score 3 months worth of posts (but it is often 15 minutes). Let me know if you have any more questions!<BR/>Best,<BR/>Jennifer Zeszut<BR/>CEO, Scout Labs<BR/>www.scoutlabs.comUnknownhttps://www.blogger.com/profile/11320756569297769495noreply@blogger.comtag:blogger.com,1999:blog-28087510.post-12338821115048931662009-01-18T10:18:00.000+00:002009-01-18T10:18:00.000+00:00Hi Richard, Thank you for our comment. Measurement...Hi Richard, <BR/><BR/>Thank you for our comment. Measurement Camp has only been going 9 months but the latest meeting assumed, I think, a new level of conviction. From scanning the feedback on the event there was a feeling that the group is growing up and feeling more confident about the role it can play and what the participants can get out of it. It does however need more input from the research community and who better than Metrica?Anonymoushttps://www.blogger.com/profile/02431099211909015904noreply@blogger.comtag:blogger.com,1999:blog-28087510.post-24328180602716923642009-01-16T17:40:00.000+00:002009-01-16T17:40:00.000+00:00Hi Michael,A nice post. The team at Metrica agree...Hi Michael,<BR/><BR/>A nice post. The team at Metrica agree entirely with your view that there is no place in social media (or traditional media) metrics for smoke and mirrors. <BR/><BR/>We have commented often on this very subject on our blog, Measurement Matters (www.metrica.net/measurementmatters) not least in these two posts:<BR/><BR/>http://tinyurl.com/9ht2vg<BR/><BR/>and<BR/><BR/>http://tinyurl.com/9st4mc<BR/><BR/>On another subject, it was good to see you at the CIPR breakfast meeting before Christmas. Looking forward to seeing you again soon.<BR/><BR/>Warm regards,<BR/><BR/>Richardrichardbagnallhttps://www.blogger.com/profile/11168175342856325072noreply@blogger.comtag:blogger.com,1999:blog-28087510.post-85479273518554480032009-01-16T11:53:00.000+00:002009-01-16T11:53:00.000+00:00Thanks David and very happy New Year to you too. I...Thanks David and very happy New Year to you too. I am still waiting to see the flashy boats zoom back their factories on the South Coast, or could they all have been sold?...somehow doubt it! I took a look at the site; fascinating mash-up of info which I need to take a far closer look at.Anonymoushttps://www.blogger.com/profile/02431099211909015904noreply@blogger.comtag:blogger.com,1999:blog-28087510.post-12926197796806462582009-01-09T20:01:00.000+00:002009-01-09T20:01:00.000+00:00Happy New Year and I envy you your view.You may li...Happy New Year and I envy you your view.<BR/>You may like to see what is happening online for the London Boat Show in a netvibes space I am experimenting with... very interesting for people interested in evaluation. http://www.netvibes.com/publicasity#Boat_Show<BR/>I enjoyed doing it.David Phillipshttps://www.blogger.com/profile/10460585131936991211noreply@blogger.comtag:blogger.com,1999:blog-28087510.post-89806466106987744302008-11-10T18:25:00.000+00:002008-11-10T18:25:00.000+00:00Interesting to know.Interesting to know.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-28087510.post-43949125137282072202008-10-13T19:43:00.000+01:002008-10-13T19:43:00.000+01:00Seems Pipex are going down the tubes. I have been...Seems Pipex are going down the tubes. I have been having problems with Pipex and my experience mirrors those already sent. In my case I decided to jump ship. So what did they do - send me two letters with MAC codes both signed by Mr Rodgus. Both with the same MAC code which didn't work when my new provider tried to connect me.<BR/><BR/>It seems Mr Rodgus may also be looking for a new job. He is a member of linked in - a social networking site for professionals to advance their careers by networking. Unfortunately it doesn't list his e-mail address.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-28087510.post-76007567031230029722008-09-07T19:45:00.000+01:002008-09-07T19:45:00.000+01:00i linked to you here http://measurementcamp.wikido...i linked to you here http://measurementcamp.wikidot.com/framework-for-measurementsemiferalerolhttps://www.blogger.com/profile/07138073722054498070noreply@blogger.comtag:blogger.com,1999:blog-28087510.post-92227859319272858282008-08-28T09:44:00.000+01:002008-08-28T09:44:00.000+01:00Thanks Tom, I am excited about what the Calais cou...Thanks Tom, I am excited about what the Calais could do however I am also coming to terms with my limitations, particularly with programing. Hence, I have started a search for a local developer to help out.Anonymoushttps://www.blogger.com/profile/02431099211909015904noreply@blogger.comtag:blogger.com,1999:blog-28087510.post-29770085343317995282008-08-25T13:17:00.000+01:002008-08-25T13:17:00.000+01:00Michael:Tom Tague from Calais here. First – Great!...Michael:<BR/><BR/>Tom Tague from Calais here. <BR/><BR/>First – Great! We love it when people think up ways to experiment with getting end user value out of Calais. Best of luck in your experiments. <BR/><BR/>Second – you are going to find some limitations with the Pipes implementation of Calais. Pipes is a great framework – but it puts some pretty onerous limits on how long a Pipes process can work. Basically – taking in a lengthy RSS feed requires that our Pipes connector go fetch the original content, run it through the Calais system and return the results to you. And Pipes does this serially for each item in the feed.<BR/><BR/>The net result is sometimes timeouts by Pipes – which can be frustrating.<BR/><BR/>If you want to do some high performance testing the best way is to hook up with a developer and use the Calais web service itself. This can easily handle many (many) thousands of transactions and give you results quite quickly.<BR/><BR/>As a back off position you may want to take a look at some of the other tools you can find in the Calais gallery at www.opencalais.com - in particular there are some batch submission tools that may do the trick for you.<BR/><BR/>RegardsAnonymousnoreply@blogger.com