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Evaluating the media

PR geekiness - the tools & techniques to gain insights from PR exposure

Sunday, May 14, 2006

Suppose I must start somewhere; although I am fairly sure this not the first blog focusing on media evaluation and its application to the world of PR - also pretty it wont be the last. Features likely to be covered are current reasoning on the discipline, why it is so often missued and why the internet is going to make it even harder to do properly.

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