Online content - big problems arise

Interesting article on eMarketing on the trouble with online video content search. In previous posts we have talked about the problems of searching YouTube (can Google make it properly searchable??). By far the highest growth potential for online content is seen to be short video according to an Accenture survey with the majority being user generated.

Meanwhile a Synovate survey found that the third most frustrating thing to consumers of this shift was the difficulty in finding what they were looking for (19%). Other concerns where it being too commercial, inconsistent and chaotic.