Friday, October 14, 2011

Ofgem come under social 'flack'

Listening to the news this morning it quickly became clear it was not going to be a good day for Ofgem - the governments watchdog for the UK energy market. They has announced that the energy firms were making about £125 a year from customers, instead of the more normal £15 per person. Aside from the technicalities of the energy market which is often portrayed as more broken than mended, why not let the social media reaction decide quite how the bad it is for Ofgem?

Using Brandwatch I looked at the social media exposure on Ofgem for the past 24 hours. The system collected almost 600 social media references, mostly being form news sites and Twitter. I would liked to have manually confirmed their sentiment rating, but as time is short and I don't half a day to spare for the exercise, I am working with their auto sentiment rating. Frankly I thought it might have been worse, but it is fair to describe it as pretty bad....48% negative, 50% neutral and 2% positive.

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