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Evaluating the media

PR geekiness - the tools & techniques to gain insights from PR exposure

Tuesday, May 16, 2006

I am shocked to hear that media are suggesting that the UK economy is being propped up by the additional sales associated with upcoming football World Cup. I am sure economic fortunes run deeper than how many plasma screens and premium rate TV ads are sold.

The obvious concern is that the media build expectations on the basis of an eclectic example or a vague assumption, whilst ignoring far broader and influential factors like the plunge in the dollar or rising personal debt.

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