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Evaluating the media: Predicting the future

PR geekiness - the tools & techniques to gain insights from PR exposure

Monday, January 08, 2007

Predicting the future

In character with the time of year it felt right to offer a few thoughts on the future of PR and evaluation. Frankly I would have been wasting my time had it not been for an event I went to hosted by the CIPR last month which featured among others Larry Weber (late of Weber Shandwick and now Racepoint) talking about the impact of online usage to the discipline.

I will be completing this paper in the next few days, as time allows, and will be posting it to our main website and sending around a synopsis to the opted-in mail list. If interested sign up on the site. Happy New Year.


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