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Evaluating the media: Partnership matters

PR geekiness - the tools & techniques to gain insights from PR exposure

Tuesday, November 21, 2006

Partnership matters

I have got to say a massive thanks to Francis Ingham at the Chartered Institute of Public Relations who has drafted a wonderful quote for us to use as part of Media Evaluation Research’s adoption of the CIPR’s Partnership scheme:

"Against an increasingly complex media environment the Chartered Institute of Public Relations is finding its members are increasingly turning to Media Evaluation Research for their media analysis needs. We can strongly recommend all aspects of their quantitative and qualitative media research and consultancy services. Although a relatively new name to the market place we value their fresh perspective. We also acknowledge the organisations strong academic background and the many years of directly relevant experience in the sector."


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