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Evaluating the media: "Morally toxic and destructive"

PR geekiness - the tools & techniques to gain insights from PR exposure

Wednesday, March 14, 2012

"Morally toxic and destructive"

I used the Brandwatch system to put together this word cloud from today's coverage on Goldman Sachs. Not surprisingly it is dominated by the resignation letter on one of their derivatives directors Greg Smith. It might just be sour-grapes or possibly a window in on a genuinely dis-functional organisation. 

I think most will be pretty horrified by this portrayal of life at this truly globally significant organisation. Could it make any difference? I Doubt it. They probably ‘know’ enough and are perceived to have saved enough money for their 
clients to guarantee their survival. Personally I was disturbed by the notion that society has allowed these qualities to be somehow valued above almost all others.  


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