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Evaluating the media: Measurement Camp

PR geekiness - the tools & techniques to gain insights from PR exposure

Friday, May 09, 2008

Measurement Camp

Big plug for Chinwag for promoting Measurement Camp, which is starting its monthly meetings next Wednesday in London. I am up in town on Monday and as Pipex have renaged on their promise of broadband by Monday (Thursday maybe...?) I might break with tradition and travel up to town twice in one week.

Sounds like it is going to be an interesting event if its anything like the seminar at Internet World a couple of weeks ago. Breakout sessions sound interesting on 'what are we trying to measure' and 'casestudies'. The later point is great as I have seen some wonderful stuff on the net regarding the evaluation of social media, led by Shel Israel's measurement series.

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