Measurement Camp

Big plug for Chinwag for promoting Measurement Camp, which is starting its monthly meetings next Wednesday in London. I am up in town on Monday and as Pipex have renaged on their promise of broadband by Monday (Thursday maybe...?) I might break with tradition and travel up to town twice in one week.

Sounds like it is going to be an interesting event if its anything like the seminar at Internet World a couple of weeks ago. Breakout sessions sound interesting on 'what are we trying to measure' and 'casestudies'. The later point is great as I have seen some wonderful stuff on the net regarding the evaluation of social media, led by Shel Israel's measurement series.

Chinwag takes on Measurement

Interesting event organised by Chinwag dealing with the measurement of social media at Internet World yesterday. There was some disagreement over metrics (whats new) and how long it would take for the standards to be formalised behind which the industry will follow. There was a degree of the suppliers using it as an opportunity to pitch their wares, which was a shame, although with standardisation comes the possibility that their 'smoke and mirrors' (and expensive) wizz-bang box of tricks will become redundant.

Measurementcamp is a new concept and has be scheduled to kick off later this month, plus there is a wiki. All good developments and should be encouraged. What disappointed was the apparent poor turnout by the traditional media evaluations companies (why isn't someone from AMEC in the panel?). If there were some please correct me.

While at the event I attended the keynote talk by Andy Hobsbrawm from Agency.Com. It was a brilliant talk about the value of brands and the transfer of ownership - quite visionary.

PS - 'Pipex, life is hell without broadband - can I have it back please'