Question: How do you measure
intangible things like PR and the media?
Answer: Well, not that easily.
Tuesday, June 24, 2008
Google wades in
This in the Huffington Post confirms that Google is trying to steal in on the online measurement space. Their free offering is bound to rattle comScore and Nielsen and I wonder if they are going to try and put any measure on the great online questions of authority or engagement...?