Measuring New Media

I recently did a talk for the Chartered Institute of Public Relations Strategy Conference on measurement. The PowerPoint slides are available via in the previous post. The brief for the talk was fairly broad and so as well as talking about the range of strategies and tactics for measuring traditional media, I went into some detail on measuring new media.

Although I hope the slides are of interest I thought they needed a little explanation and while I was writing up some explanatory notes I became side tracked and before I knew it had blossomed into a 1700 word mini-White Paper. If you are interested in taking a look this is the link to the paper.