Friday, December 19, 2008
When things turn down should we take to the water?
One of the benefits of Media Evaluation Research being based where it is are the pleasant sea views from the office. Over the last few days there has be a succession of rather impressive speed boats and gin palaces heading up towards the North Sea and we wondered if they are going up to the London Boat Show which starts early next month?
Either way, it is an interesting indication that there are still people with the money to spend on these things. Obviously the bankers have not been hit that badly! While the day job involves finding ways to measure the media I am continually amazed at the selection of meaningful measures out there pointing towards the truth. At the moment a good indication of the downturn are the relative absence of cranes from the city horizon, or the fewer number of recently registered cars.