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Evaluating the media: Social media measurement and evaluation - after the event

PR geekiness - the tools & techniques to gain insights from PR exposure

Thursday, February 19, 2009

Social media measurement and evaluation - after the event

I just read an interesting post by Jason Falls about a new product from Scout Labs providing online media monitoring and measurement. I was talking with someone at yesterdays Measurement Camp about these types of service and it seems to be a shame it is not possible to offer an after the event service, as it is my understanding that one needs to set something up before coverage appears (please correct me if I am wrong).

I have a client who has just finished a campaign which seems to have got 150+ online media clips and it would be very interesting to present in tamden some sort of social media specific measurement. This connects with another posting I want to do on yesterdays Measurement Camp, which I will try and do later.


Blogger Jenny said...

Hey Michael,
Scout Labs does let you "go backward" -- 3 months back right now, with 6 months of live data coming soon. So that means that you can set up a search, hit go, and you will see sentiment, buzz, share of voice and can read all the social media buzz from the last 3 months, instantly. The only thing that may not be instant is the per-post sentiment scoring. That MAY take up to 24 hours for us to score 3 months worth of posts (but it is often 15 minutes). Let me know if you have any more questions!
Jennifer Zeszut
CEO, Scout Labs

4:58 pm

Blogger Michael Blowers said...

Thanks Jenny for putting me right on this and its really helpful to know the benefits of one provider over another. I think the majority of people in marketing and no least in PR need to know more about these services.

5:04 pm


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