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Evaluating the media: Downloadable Google Analytics Custom Dashboard for PR people

PR geekiness - the tools & techniques to gain insights from PR exposure

Friday, March 20, 2015

Downloadable Google Analytics Custom Dashboard for PR people

Custom dashboards are such a good aspect of Google Analytics. They compose of up to 12 components, or widgets. They can be placed on a blank page taking highlights from nearly all the various reports presenting them in near enough real-time, with up-to-date data.

I have created a Public Relations Custom Dashboard which will allow you to import the layout and settings (as above) into you own Google Analytics account, minus my data. 

You can create quite a few custom dashboards which would be useful if you wanted to present a slightly different slant to different people. For example your management might want a brief overview of aspects like web popularity, top referral sources, campaign goals and conversions. Where-as, brand analysts might want to know more about what search terms are being used, and marketing might want to find the steps taken before an e-commerce sale. 

All can be catered for via an individual custom dashboard. When you have finished laying out your widgets, choosing the dimensions and metrics, you collect a template link from the drop-down Share button at the top of the page. As long as your user has a Google Analytics account, a connection to the site data, when they click on your link it will automatically add the dashboard to top of the left hand column.

This custom dashboard aims to present to PR people what might be useful to know about from geographical representation of where site visitors are to how they are finding you. Then on to the device they are using and their level of engagement (bounce rate). We have also indicated volume of sessions (visits) and individual users and the most popular landing pages. If you have campaigns we would suggest adding a goals widget and tags to you inbound URL to measure their success and conversions. 

Thank you for viewing the article and very much hope you found it interesting. Please don't hesitate to offer a comment, particularly if I get things wrong!  It would also be great if you wanted to subscribe to future blog updates.  


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