Using Google Analytics to track PR outreach & outcomes

In my previous blog post I referred to an experiment I was running with Google Analytics for a guest blog post I was writing. This has just been published and many thanks to Stephen Waddington for using the article. It can be found here under the title 'How-to use Google Analytics to track public relations outcomes'. 

Thank you for viewing the article and very much hope you found it interesting. Please don't hesitate to offer a comment, particularly if I get things wrong!  It would also be great if you wanted to subscribe to future blog updates.