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Evaluating the media: #PRStack - a crowd sourced reference book for PRs

PR geekiness - the tools & techniques to gain insights from PR exposure

Thursday, May 21, 2015

#PRStack - a crowd sourced reference book for PRs

How-to's are growing in popularity.  According to the Hobson and Holtz Report FIR (#808) from earlier this week research by Google found that searches for how-to videos on YouTube are up 70%, year on year. 

A few months ago I asked Stephen Waddington if I could do a guest post on his blogAlways ahead of the curve, Stephen suggested a how-to, and the result was this post on  using Google Analytics to track PR outcomes.

While it's great to pontificate over strategy, there is a time when you need to just get on with it and how-to's make this easier. Following on from this it seemed obvious to look at other how-to topics to contribute with. And recently there was one on using Caspio to make a fully functioning database online.

And then there is #PRstack, an open crowd sourced repository of tools used by PR people. An ebook was going together and I volunteered a section on how to get results out of Brandwatch. The great thing about the book is it covers such a diverse selection of tools from Google Predict, to Buzzsumo, Topsy and Hemingway. They are all PR focussed, and written by PR people.

So where will #PRstack go from here? The tools are changing all the time and this content is time limited. Should it be just a snapshot of where we are now, to be replaced in 6-9 months by app which melds a load of PR tools into one? No idea but it will be fun to watch.   

Thank you for viewing the article and I very much hope you found it interesting. Please don't hesitate to offer a comment, particularly if you disagree!  It would also be great if you wanted to subscribe to future blog updates.

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