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Evaluating the media: Don't forget about Wikipedia

PR geekiness - the tools & techniques to gain insights from PR exposure

Thursday, November 02, 2006

Don't forget about Wikipedia

I have been reviewing the various media evaluation entries on the Wikipedia. It is a fascinating reference platform and has some insightful descriptions and explanations. The entry for ‘Public Relations Measurement’ is comprehensive, if rather American in its approach. There is a straightforward entry for ‘Media Evaluation’ which I put on some months ago which needs to be modified and added to (any takers?).

There is also a quite concise entry for ‘media content’ which rather dwells on the social theories and theorists which have progressed the issue, although I have issue with the absence of any references to Kimberly Nuendorf, who has to be regarded as one instrumental player in its development.

One of the things I would like to do is continue researching other related entries and add some links to the various relevant areas with a view to creating an adaptive resource for the area of PR research.


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