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Evaluating the media: Thanks for the credit Mark..

PR geekiness - the tools & techniques to gain insights from PR exposure

Tuesday, July 17, 2007

Thanks for the credit Mark..


The 29th June 2007 UK edition of PR Week ran a feature on the importance of media monitoring and the analysis of competitor intelligence and featured a case study on a client of ours Allianz Insurance. The reason for this posting is to say thanks to Mark for the credit to Media Evaluation Research - we really appreciate it! The full article is accessible online but I think you need to subscribe.

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