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Evaluating the media: January 2008

PR geekiness - the tools & techniques to gain insights from PR exposure

Wednesday, January 16, 2008

Gazing into PR's crystall ball

This weeks PR Week ran an article on the views of 25 leading UK based PR professionals regarding what are going to be the big issues for 2008. Amongst the selection of concerns over skills retention and CSR there was a flurry of comments about PR proving its benefit – particularly if the economy grows chilly.

Lis Lewis-Jones, President of the CIPR said if conditions tighten consultancies need to place a greater emphasis on proving value. She indicates that if this is combined with enhanced professional conduct and ethics then the result will have to push PR up the agenda. Stephen Waddington from Rainier PR, and prolific blogger, said PR is still recovering from the rout following the dotcom crash – something he thinks we need desperately to avoid again.

Alex Aiken, Home Counties local authorities PR supremo, echos the need for value for money, something which a more PR savy top management will need to see demonstrated beyond the ‘thud factor’ (‘look have many cuttings we got!’).

But my favourite is Colin Byrne, CEO of Weber Shandwick: ‘clients will stop being fascinated by social media and start investing in it-but expect real measurable results’. Will they be disappointed? Possibly by the amount of time involved in creating an effective online presence and with the difficulties in seeing its impact. Quite a few books have recently been written or are in the process of being written on the measurement of social media (before we get to the conferences…) and I would just caution against getting stuck in without professional counsel.

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Tuesday, January 08, 2008

Thoughts on the media with Lord David Puttnam

Maggie Nally Memorial Lecture 2008
Venue: House of Lords, London
The International Group of the CIPR are delighted to announce that the Rt Hon Lord Puttnam Kt CBE – one of the most active campaigners on the Westminster scene – will deliver the sixth annual Maggie Nally Memorial Lecture on Thursday 24 January 2008 at 6pm in the House of Lords.
Although famed as a film producer, David Puttnam has many other strings to his bow, most recently in the field of environmental protection. He has won Academy Awards for such films as The Duellists, Midnight Express, Chariots of Fire and The Killing Fields. His books include The Third Age of Broadcasting (co-author), Rural England (co-author) and The Undeclared War: the struggle for control of the world's film industry.
Lord Puttnam has been President, Council for the Protection of Rural England 1985-92 and is President of UNICEF UK 2002 to date. Most recently he has been Chairman of a Joint Lords and Commons Parliamentary Committee reviewing future climate change issues and a Bill related to them.
Following the Lecture, which is jointly organised by the CIPR International Committee and the CIPR Greater London Groups and is sponsored and chaired by Lord (Tom) McNally, there will be a seated full buffet reception with wines on the Cholmondeley Room Terrace of the House of Lords. Admission to the Moses Room of the House of Lords on 24 January 2008 will require a security letter of entry.
Date: Thursday 24 January 2008
Time: 5.15pm for the International Group AGM, 6pm for the Puttnam Lecture.
Although there are only a few places left for the sit-down buffet (£45) which follows the lecture, there is more space available if you would like to attend the lecture only. This is at no cost although all attendees will need a letter of entry to the House. If you are interested in attending please make contact on either 020 7549 2829 or at michael@meresearch.co.uk.