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Evaluating the media: May 2013

PR geekiness - the tools & techniques to gain insights from PR exposure

Friday, May 24, 2013

Are you missing something?

Having been around media monitoring and analysis for quite a few years I sometimes wonder if a tipping point has been reached and you can achieve a picture of coverage by considering just the online sources.

However, is there a possibility you are missing something by taking the web exposure as a proxy of all exposure?

For the last couple of months I have been comparing the online and printed output for a couple of trade publications to establish how much is original to each medium. Although this is a limited sample the results seem quite startling.

In essence, if you only consider the online coverage you are missing almost half of the picture. Please note this is quite unscientific and I would hasten to add much dependant on the titles. With some, their online coverage almost mirrors the printed coverage, while others are apparently quite different. If I were to offer a broad observation on which types fit into these, the more frequently published titles (daily & weeklies) will often more closely resemble the online offering, while the less frequent (ie. monthly magazines) tend towards greater unique online and printed content.

That said, I am sure many of us have found it difficult to find a printed article in the online version of a daily press title.

Obviously press is in decline and online is the future, but we would appear to not quite be there yet. I would be very interested in if this matches with your experiences?

Friday, May 03, 2013

The iPhone in the media - a chartist approach

Apples stock price has fallen some 40% in the last six months and its fair to say the iPhone 5 experiences have been mixed. So is the media still fixated with what in the past was called the 'god device'?

This charts sets out the relative use of the term 'iPhone' for the 3 main markets. There is an unmistakable drop in use over the last 2 years or so.

Who is the ascendancy? This next chart takes the world-wide media use of the terms Apple iPhone and Samsung Galaxy.
The Samsung Galaxy, like many other devices use the Android operating system. Interestingly this is referred to far more than any handset.

Staying with the Apple iPhone comparison theme, where is its standing compared to the newest device to hit the market, the Google Glass?

The iPhone is very strong brand and largely made Apple into (depending on how you measure it) the worlds largest company. The tide is undoubtedly turning; the media are talking, but about other things and Apple will have to try hard to regain the media momentum lost over the last 18 months.

*Data Source: Factive, Inc